Buy It Now (2024) (2024)

S1E13 The Panel Find Their Haven in the Woods

Host JB Smoove invites an impressive lineup, including Goop founder and Oscar-winning actress Gwyneth Paltrow, Ring Doorbell inventor Jamie Siminoff, and Amazon executive Michelle Rothman, to evaluate pitches from four innovative entrepreneurs. The contestants present ideas for an eco-friendly camping experience, a sustainable drink accessory, a toilet tool designed to be splash-proof, and a portable comfort item. Only one can secure a place in Amazon’s coveted Buy It Now Store and take home a prize of $20,000.