The Apprentice (2005)

S17E7 Children's Lunchbox and App

In the seventh week, the contestants are tasked with creating a lunchbox for kids aged six to eight, paired with an app that promotes healthy eating habits. One team thrives with a strong concept, successfully capturing the interest of their target market. Meanwhile, the other team struggles due to misguided choices and a vague direction, resulting in uninspired designs. When they return to the boardroom, the reality of competition sets in, and one candidate faces elimination, proving that in this game, nothing comes without a cost.